By James Perrin
As the internet evolves and web trends diversify, new marketing techniques emerge. Companies and businesses don’t want to get left behind and are constantly thinking of new ways to reach new audiences.
Well, take a bow video marketing. Not only is this an emerging marketing platform, but in recent times it has fully established itself as an effective way for businesses across a variety of sectors to promote new products and services. For those who are new to this platform, we shall take a look at what video marketing is and how you can benefit.
What is video marketing?
The answers to this question comes from two perspectives, making a video for marketing purposes, and marketing an existing video.
Videos are often initially made to market the products or services of a company in the format of a video. But what next? This video then needs to distributed effectively so that people actually get to see it, and that’s where video marketing comes in.
The most common way to market a video is to host this on your website and video hosting sites such as Youtube and Dailymotion. By hosting on your website, you are marketing to people who are already visiting your site, creating an unrivalled level of engagement through effective direct marketing.
When a video is hosted on a social media site such as YouTube this video is there ready to been seen by a whole host of fresh eyes. Yet it needs to be marketed in a way that is targeted to the right eyes. You want to promote a service or a product and you want to engage with users so they will visit your website. In this case, you want to create brand awareness. However just like with search engines, it’s crucial that your video is actually seen by users, and video marketing is proving to be the answer.
What Are the Benefits?
Done correctly, the benefits are far reaching, but as I stress, video marketing needs to be created and managed correctly for it to be effective. If not, your video will be as visible as plankton is in the ocean. It is crucial that your video is seen and that you are seen as a result. So why should you consider video marketing then?
• Brand Awareness
• Engage with Social Media
• Gaining Links
• Increased Online Visibility
• Improved Visitors and Sales
By engaging with social media websites such as Facebook, Myspace and Youtube, you will be increasing the exposure of you brand tremendously. Websites such as Facebook and Myspace use the video medium as part of their functionality and are constantly evolving to allow brands greater effectiveness for promotion [See: Social Media Marketing: Facebook Switch to iFrames].
Using videos on social media websites opens your brands to a whole new audience, and allows you to interact with users in a way that will direct traffic to your site. Videos that are hosted on video sites should contain a link back to your site, which again is an effective way of generating traffic and improving your number of visitors.
Web videos can help any business make a bigger impact with their online marketing efforts; visualise your content and let people see what you are promoting. Using this medium correctly can help boost your marketing campaign and the proof is in the pudding. Having a message that is heard is important, so a carefully managed video marketing campaign can increase your company’s exposure, drive traffic to your website and push sales as a result.
That’s the key here, managed optimisation. Video is incorporated into search engine results and has become a massive sector for marketing, but by taking advantage of optimisation and a well managed campaign you can be rest assured your video will be seen by the people you want to see it.
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James Perrin is a regular contributor to the Koozai blog. Well experienced in sales and marketing, James also has a passion for journalism and media, especially new media. From the latest industry related new stories to copywriting advice, James will provide you with plenty of digital marketing information.
By ELISABETH LEAMY, SHEILA EVANS and LEE FERRAN
As the economy continues to suffer, real estate agents across the country are feeling the pinch.
But many hope that a new selling technique called video open houses could help curb the decline in sales.
"You capture all the essence of the fireplace going or the fans moving," Anthony Benton of HighResMediaLLC.com told "Good Morning America." "Just little things that make you feel like you are in that room. You are actually there."
With half of Internet users regularly watching video on the Web, it was a market real estate agents simply could not stay away from, and myriad production companies have sprung up that specialize in shooting videos for home sales.Not too long ago, 360-degree static tours -- often just a string of still photographs stitched together -- were the height of virtual tour technology. Now these production companies are helping real estate agents take the tours to the next level.
"It's much more dynamic, much more succinct, much more quality flow than the old snap-and-shoot photos allowed," Dale Mattison of the National Assocation of Realtors said. "So it just brings a new dimension, a new reality to the experience for the consumer."
The videos tilt up to show off soaring ceilings, zoom in on gourmet appliances or peek out the window to show off charming neighborhoods -- and it's all professionally narrated.
The videos only cost a few hundred dollars and the fee comes out of the agent's commission, just like traditional advertising. But unlike signs on the road, the virtual tours can reach buyers across the nation.
"It's helping to get a lot more showings and I think a lot of the clients appreciate it because we're doing as much as we can in this market," Keller Williams Realty agent Geno Ross said.
Shaky Hands of Do-It-Yourself Virtual Tour Makers Now do-it-yourselfers are also getting in on the act. A search for "house for sale" in YouTube returns more than 8,000 results.
Some suffer from the lack of professional touch. One narrator highlights the house's cons rather than pros and another whips the camera around so quickly, the viewer is less likely to get the buying bug than get nauseous.
But even when they are not picture-perfect, videos allow potential homebuyers a more intimate, styled look at a house that could prompt an in-person, real-life tour.
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(1) 190 million Americans (61 percent of the total population) watched an average of 397 online videos in the month of January 2014.
(2) One-in-12 videos was watched via mobile in 2012, the ratio had shifted to one-in-six just a year later in 2013.
(3) The duration of the average online content video was 4.4 minutes, while the average online video ad was 0.4 minutes.
(4) The information contained in a single minute of video is equal to more than 1.8 million written words.
(5) Videos increase people’s understanding of a product and/or service by nearly 75%.
(6) 75% of users visit their marketers website or seek further information after viewing a video.
(7) Real estate listings with videos receive 403% more inquiries than those without them.
(8) 45% of viewers stop watching video after the 1-minute mark. 60% are uninterested by the second minute.
(9) On average, 72 hours of video are uploaded to Youtube every minute.
A. Brent Lovell