An ounce of action is worth a ton of theory. - Friedrich Engels
In this digital age, industries are consistently innovating the way they reach their target markets. Whether it is through the use of a company website, Facebook, Twitter, or the other infinite amount of social media platforms out there, it is overtly simple to reach an audience; however, most users are inefficient and only use the above stages to share text and images. What they don’t know is that video equals higher viewer retention. Nearly 200 million Americans watched an online video in 2013. And the information retained in one minute of online video is equal to about 1.8 million written words (Source: Brainshark).
For small business owners, online video represents a chance to reach thousands or potentially millions of people using a relatively simple and inexpensive format. |
With that said, having web video on the landing page of your site makes it 53% more likely to show up on page 1 of Google (Source: Mist Media). For those of you who don’t know, that is a huge deal when potential consumers are searching online for a product or service that you may provide.
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